Forget Storytelling.
Okay, maybe don’t forget it. But put it on the back burner for a moment. Everywhere you look, everyone is talking about stories. It’s the best way to sell. It’s the only way to market. But there’s something missing there. Who’s your story for?
You have to know who you’re talking to first, and even more importantly, you have to know what they need. It might not be a story at all. It might be a diagram. A recipe. A song. So, yes, maybe you do need a storyteller, but that storyteller needs to be something else, too.
A listener.
“She combines an understanding of how people communicate with an ability to make those communications real and worthy of our time and attention.”
— Paul Omodt, Omodt & Associates Critical Communications
Storycraft
Marketing can only have impact if audiences connect with it and feel motivated to do something. Story starts with getting to know your audiences.
Copywriting
It's easy to recognize good copywriting when you see it, but how many people can actually do it?
Content & Marketing Strategy
A bunch of disconnected tactics won't get you there: start with the big picture and create a real plan to hit your goals.
Digital & Traditional Marketing
No one will buy your product, invest in your mission, or ask for your service if they don't know it exists.
“She has created data-driven, results-oriented marketing and communications solutions that exceed expectations and inspire audiences across a wide range of industries.”
— Sheri Hansen, AIA Minnesota
For more than a decade, I served clients of all sizes, types, and industries (including several startups), and then one day, a longtime client made me an offer I couldn’t refuse.
When my current company lost its business development lead, our CEO said,
“Juli, I think you’d be great at this. Would you be willing to try?”
My answer: “Absolutely!”
You see, one of my defining characteristics is that I am the person my clients call on when they need someone to jump in on a thorny challenge and figure it out.
I'm always ready for a new challenge, especially when it requires creating a new story (and they all do, really).
That was two and a half years ago. I’ve learned so much, and my business development experience will be an asset to wherever I go next.
But it’s pretty simple: I just miss marketing.
“She is an extremely talented writer. In fact, she's among the best writers I have known in my nearly 25 years in public relations/marketing communications.”
— Kristen Spargo, Kristen Spargo Communications
Interested in learning more?